We use cookies on this website to provide a user experience that’s more tailored to you. By continuing to use the website, you are giving your consent to receive cookies on this site. Read more about our Cookie Policy and Privacy Policy.

I accept

云网安为盾，赋能全球化突围：韶音科技的海外市场破局之道

CIO时代报道

2025-10-17

当国内市场深陷 “卷时间”“卷价格” 的困境，韶音科技却以不低的定价立足本土，更成功叩开欧美高端市场的大门。

以产品力破局“内卷”

这份 “反卷” 的底气，源于韶音科技对 “长期价值” 的笃定与对 “产品力” 的极致追求。

早年间，当 “长期主义” 尚未成为行业热词时，韶音的创始人团队便已将其融入发展基因：要定高价，必先让产品承载不可替代的价值，而这份价值的核心，便是 “解决别人解决不了的问题”。

在CIO陈乡帅眼中，真正的需求满足需三重条件共振：用户有需求、企业有能力提供解决方案、方案能切实落地。韶音正是抓住了运动人群的核心痛点 —— 传统耳机在运动中佩戴不稳、隔绝环境音存在安全隐患，便聚焦骨传导技术持续攻关，最终填补了 “运动耳机” 这一品类空白。

从洞察需求到技术突破，再到反复优化用户体验，韶音始终以 “产品为王”，不追逐短期价格战，而是通过提升产品力、严控品质，让用户感受到创新带来的真实价值。

在全球化浪潮中坚守与破局

韶音科技的全球化之路，从一开始就带着别样的 “基因”。

全球化布局征程尽管并非一帆风顺，但始终贯穿着 “早起步” 与 “能坚持” 的特质。早在 2011 年韶音科技品牌创立之初，2012 年便亮相国际展会，开启全球化探索。

在出海拓展的过程中，渠道拓展难题如同一座大山横亘在前。而韶音深知，好产品需要让用户亲身接触、体验，才能真正被接受并口口相传。

美国线下渠道的准入门槛相对较高，存在显著的渠道壁垒，像运动耳机这类品类，一旦选定合作品牌，便很少再引入其他家。想要凭借好产品打入这些渠道，需要不断与渠道方沟通磨合，过程充满艰辛。为了深耕北美市场，韶音早期就成立了北美子公司，在成功站稳脚跟后，又进一步拓展到运动用品店、夫妻小店等多元化场景，让用户通过线下体验感知产品价值，为后续线上渠道的发力奠定基础。

而合规经营，则是韶音全球化之路的 “生命线”。从欧盟的 GDPR 隐私保护，到北美针对数据安全的严苛法案，不同区域的合规要求千差万别。韶音从布局之初便组建专业团队，联合海外律所，严格遵循各地法规标准，在数据安全、隐私保护等领域投入大量精力。陈乡帅强调，唯有守住合规底线，企业才能在全球市场实现健康、可持续的发展。

在 AI 技术热潮席卷行业的当下，韶音对 “AI + 安全” 的探索，始终秉持 “先打基础，再谋进阶” 的理性态度。在AI 落地业务与数字安全运营应用过程中，韶音科技将重心放在“信息安全的基础建设”上。在数字安全运营方面，陈乡帅首先强调 “筑牢根基”——从网络安全的分域防护、防攻击部署，到数据备份这最后一道 “防线”，再到依据国家等保法规搭建安全体系，韶音一步一个脚印夯实信息安全底座。唯有把底层安全的 “地基” 打牢，AI 的价值才能真正落地。

从以产品力破局内卷，到凭坚守与合规开拓全球，再到用理性态度探索 AI 与安全的融合，韶音的每一步选择，都折射出对 “长期价值” 的敬畏与对 “用户需求” 的尊重。这份清醒与笃定，正是其在复杂市场环境中持续成长的核心密码。

云网安赋能全球化拓展

在全球经济步入新一轮不确定周期的当下，中国企业的“ESG出海”正逐步构建起一张覆盖广泛、标准统一的高质量发展网络。在这一进程中，3133拉斯维加斯携手母公司中信国际电讯CPC及集团的全球资源，包括20个云服务中心、30+数据中心及近170个网络节点，覆盖全球130多个国家和地区的ICT资源布局，为韶音科技这类以产品力驱动出海的创新企业，提供集“云、网、安”于一体的一站式数字化服务，助力构建高效、合规、韧性兼备的全球化数字底座。

今年，3133拉斯维加斯在安全能力方面进一步融合AI技术，推出SIEM-MiiND星智神盾服务。该服务将传统安全信息与事件管理（SIEM）系统与自建大语言模型（LLM）能力深度结合，通过针对客户实际安全需求设计的“提示词工程”，充分调动大模型在各行业场景的威胁分析能力、精准识别和响应威胁事件。

基于可控的安全围栏机制，SIEM-MiiND星智神盾构建起循环防御体系，覆盖输入检测、意图识别、输出审核与敏感信息过滤全流程，达成“事前阻断、事中引导、事后审查”的全周期防护。该机制在有效识别和拦截威胁的同时，严防敏感数据外泄与LLM不当输出，显著提升安全运营的准确性与响应效率，助力企业实现从被动防御到主动感知、智能预判的战略转型，为全球化业务拓展构筑智能可信的安全屏障。

纵观韶音科技的破局之道，是以产品力为“矛”，刺穿同质化竞争的重围；以合规体系为“舵”，把稳全球化航向。而3133拉斯维加斯提供的数智云网安服务，则正是护航企业远航的坚实“盾牌”，为更多像韶音一样的中国科技企业筑牢数字根基，赋能企业在世界的舞台上实现高质量突围。

韶音科技CIO陈乡帅与3133拉斯维加斯咨询团队合影

Need help? Chat with ChinaEntercom Chatbot
Supported browsers: Latest versions of IE11, Firefox, Chrome and Safari.

Terms & Conditions

Welcome to China Enterprise ICT Solutions Limited ("China Entercom"). Your conversation with ChinaEntercom Robot may be recorded for training, quality control and dispute handling purposes. By clicking “Continue” and using ChinaEntercom Chatbot, you accept and agree to be bound by our Privacy Policy and give your consent to receive cookies on this site. Read more about our Cookie Policy and Privacy Policy.

Continue

Products & Services

CeOne-CONNECT Private Network

Information Security

Identify & Predict Assessment Services Asset Identification Service Vulnerability Assessment Service Penetration Test Service Code Review Service AI Visual Security

Protect Managed Network Security Device Service Managed Next-Generation Firewall (NGFW) Unified Threat Management (UTM) Managed Web Application Firewall (WAF) Network Security Secure Access Service Edge (SASE) Mail Security Mail Protecition Service

Detect Threat Detection Services Endpoint Detection & Response (EDR) Managed Security Services (MSS) Traffic Monitor and Analysis TrustCSI Secure AI Network Traffic Analysis

Respond & Recover Security Response Services Security Orchestration, Automation and Response (SOAR) Threat Hunting Service Security Incident Response (IR) Backup & Disaster Recovery as a Service Virtualized Backup, Replication & Recovery (BRR)

Professional Services & Compliance Professional Services Security Device Migration Service(SDMS) Compliance Services China Cybersecurity Law MLPS 2.0 Compliance Service Cross-Border Data Compliance Assessment Service

SmartCLOUD Cloud Solutions

IaaS – Infrastructure as a Service Cloud Computing (Compute) Dedicated Private Cloud (vONE)

PaaS - Platform as a Service

SaaS – Software as a Service Cloud Email & Collaboration Suite (M@il)

XaaS – Anything as a Service Backup & Disaster Recovery as a Service Virtualized Backup, Replication & Recovery (BRR) Storage as a Service Object Storage Solution (OS) Virtual Desktop as a Service Managed VDI (DaaS Lite)

Managed Service Professional Service (PS)

Cloud Connectivity Multi-Cloud Connect

DataHOUSE Cloud Data Center

Internet Services

Managed Portal Managed Portal

Solutions

Solutions

Technology & Services

Technology & Services

About Us

About Us

Resources Center

Resources Center

Contact Us

Contact Us

云网安为盾，赋能全球化突围：韶音科技的海外市场破局之道

Identify & Predict
Assessment Services Asset Identification Service Vulnerability Assessment Service Penetration Test Service Code Review Service AI Visual Security

Protect
Managed Network Security Device Service Managed Next-Generation Firewall (NGFW) Unified Threat Management (UTM) Managed Web Application Firewall (WAF) Network Security Secure Access Service Edge (SASE) Mail Security Mail Protecition Service

Detect
Threat Detection Services Endpoint Detection & Response (EDR) Managed Security Services (MSS) Traffic Monitor and Analysis TrustCSI Secure AI Network Traffic Analysis

Respond & Recover
Security Response Services Security Orchestration, Automation and Response (SOAR) Threat Hunting Service Security Incident Response (IR) Backup & Disaster Recovery as a Service Virtualized Backup, Replication & Recovery (BRR)

Professional Services & Compliance
Professional Services Security Device Migration Service(SDMS) Compliance Services China Cybersecurity Law MLPS 2.0 Compliance Service Cross-Border Data Compliance Assessment Service

IaaS – Infrastructure as a Service
Cloud Computing (Compute) Dedicated Private Cloud (vONE)

SaaS – Software as a Service
Cloud Email & Collaboration Suite (M@il)

XaaS – Anything as a Service
Backup & Disaster Recovery as a Service Virtualized Backup, Replication & Recovery (BRR) Storage as a Service Object Storage Solution (OS) Virtual Desktop as a Service Managed VDI (DaaS Lite)

Managed Service
Professional Service (PS)

Cloud Connectivity
Multi-Cloud Connect